Investing in natural capital to mitigate the effects of climate change, preserving the Planet for present and future generations.
Our Mission
Create technical and scientific solutions that integrate seamlessly, simplifying and accelerating the decarbonisation process, empowering businesses to actively address the current ecological crisis.
Our goal
Creating a solution that meets the needs and processes of corporate decarbonisation, in line with international reference standards.
Meet the team
One team, one mission, one future. A collective of passionate people striving together for a more climate-resilient world
Founder & Chief Executive Officer
Pietro Pasolini
Originally from Brazil, he journeyed through more than 120 countries as a documentary photographer. It was during one of his trips to Ecuador that the concept of founding Green Future Project took root.
I have witnessed the healing power that wild places have on the human soul and I am now devoted to protecting them.
Co-founder & Chief Commercial Officer
Briano Martinoni
He grew up professionally in leading companies like Prada Group and JAKALA, where he held managerial roles in Italy and abroad, with a focus on business development and marketing.
My mission is to elevate the way things are done. Driven by an entrepreneurial spirit, I strive to create value that goes beyond profit and reaches a higher global purpose.
Chief Operating Officer
Byron Peasland
International operational and hands-on management experience in quality, safety and sustainability over 15 years across the Americas, Europe, and the Middle East.
I am committed to playing my part towards leaving a more sustainable world to our children.
Chief Client Experience & Product Officer
Flavia Zallocco
Her 15+ years international experience was shaped leading cross-functional projects within fast-paced brands such as Gucci and Expedia. She’s always embraced customer centricity, striving to design seamless client experiences by intertwining insights, innovation and creativity.
Reversing climate change is the most critical challenge of our generation and I'm keen to contribute with impactful solutions.
Chief Technology Officer
Giuseppe Audino
More than ten years as CTO.
Mentor for new startuppers.
You can see him riding his bicycle around Milan while listening to audiobooks, despite the traffic and pollution. An atypical tech guy, that does not respond with a firm NO to requests from colleagues and customers.
I believe it is essential to share our experiences to make the world a better place.
Impact and Project Manager
Giulia Burchi
With an academic background in international studies focusing on climate change and forest management, Giulia has always devoted her attention and energy to understanding and creating strategies for nature protection.
The driving force in my life has always been nature: my mission is to protect it and spread the beauty in it.
Partnership Manager
Jonathan Pugerup
Born in Stockholm and grew up in Rome, he has helped develop different start-ups from the metadata, travel-tech, and now climate-tech industry. He feels indebted to nature and therefore dedicates every day to protect it and regenerate it.
As Wendell Berry once said, To cherish what remains of the Earth and to foster its renewal is our only legitimate hope of survival.
Communication Strategist
Claudia Morandi
A background of studies spanning from fashion to design, she previously worked in a marketing agency before delving into environmental sustainability.
As our planet rapidly changes, collective action is vital for positive transformation. We can all do our part.
Sustainability Specialist
Simona Caramia
Environmental studies specialist with an interdisciplinary background in climate management, expert in life cycle thinking for certifying products, processes, and services. Offers practical solutions to complex environmental issues.
Customer Success & Partnership Lead
Francesco Monaco
Born in Italy and raised on Lake Maggiore, he worked in the automotive industry and then for a tech start-up. He specialised in sustainability and energy management and he's currently working on connecting individuals and business with the most effective climate solutions worldwide.
My grandmother used to say "make room for what you love, always" and so I did.
I love nature, this project and those who are part of it.
User Experience Designer
Brenda Cadena
Originally from Bogota, now based in Milan. She has experience designing digital solutions from the well-being to the financial sector. Now focused on creating a positive impact through Design.
My high-school graduation project was an educational software to raise awareness about Colombia's endangered species... my teenager self is probably proud of me now!
Social Media Manager
Maria Juliana Parra
Full Stack Developer
Lorenzo Bartolini
Full Stack Developer with a background in IT counseling, now contributing to create sustainable world. Passionate about sustainable technology and building efficient, eco-friendly solutions.
Combining software development with sustainability allows us to create technology that not only drives innovation but also ensures a healthier planet for future generations.
Head of ESG Advisory
Sara Battistella
Her passion for sustainability has inspired more responsible choices, leading her to new visions and paths. Past work experiences enrich her empathy and understanding.
"Sustainability is a new way of operating that generates common benefit."
Sustainability Technical Account
Ludovico Pravettoni
Passionate about sustainability, with experience first as a consultant and then as a specialist in the field. My academic background in marine biology has fueled my love for nature and its protection. Today, I am fully committed to the fight against climate change, driven by my passion for a greener and more sustainable future.
'Even the smallest person can change the course of the future.'"
Head of Finance
Simone Pirovano
Sustainability Analyst
Valentina Domini
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Sustainability Analyst
Hamza Munawar
Born in Pakistan, Studying in Italy with a passion and commitment to creating a sustainable future. Background in designing energy-efficient buildings and implementing innovative decarbonization strategies.
We have to hold ourselves accountable for our actions, and that’s how we’re going to protect the Earth.
Junior Full Stack Developer
Salvatore Mercurio
Passionate programmer who loves solving problems and bringing ideas to life. When I'm not coding, I enjoy exploring nature, from hiking to stargazing. As a tech enthusiast, I'm always excited about learning new technologies and trends.
Tech innovation is the bridge to a sustainable future, transforming how we live today to preserve tomorrow.
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